MICHAEL's CV
MICHAEL ASSLAN
Brand Manager | GCC Markets
Profile summary
Results-oriented Brand Manager with 2 years of experience across 3 organizations, offering trilingual proficiency in English, French, and Arabic. Brings regional GCC market expertise, omnichannel retail strategy, and cross-functional leadership to commercial operations and brand growth. Committed to driving sales performance, market trend analysis, and strategic execution.
Career highlights
GCC Brand Management: Manages the GHD brand across GCC markets, directing regional operations spanning UAE, KSA, Kuwait, Qatar, and Oman while coordinating cross-functional collaboration.
Marketing and Activation: Oversees 360 marketing and activation initiatives, including digital campaigns, influencers, public relations, events, and education, with distinct commercial objectives.
Key skills
Professional experience
Manages commercial strategy and brand growth for regional operations spanning UAE, KSA, Kuwait, Qatar, and Oman. Coordinates cross-functional collaboration with global brand teams, distributors, and internal stakeholders in sales, marketing, finance, and supply chain across retail, e-commerce, salons, and key accounts.
- Defines annual plans, launch strategies, forecasting, pricing architecture, and stock balancing to maintain sell-through and margin discipline.
- Drives sales performance through continuous analysis of market trends, sell-in and sell-out data, channel mix, and promotional effectiveness.
- Manages premium retail and key account relationships, improving visibility, assortment, visual merchandising, and in-store performance.
- Oversees 360 marketing and activation initiatives, including digital campaigns, influencers, public relations, events, and education.
Executed environmental assessments and regulatory compliance tracking for major infrastructure projects, supporting project management teams with data analysis and reporting.
- Used ArcGIS for spatial mapping and analysis during environmental assessments, contributing to a 25% improvement in sustainability metrics.
- Conducted air quality monitoring and analyzed data with Excel, proposing strategies that achieved a 10% reduction in emissions.
- Developed detailed environmental reports and recommendations to enhance sustainability practices and regulatory adherence.
Focused on residential heating systems research, managing primary data modeling workflows for sustainable technology studies and compiling academic sustainability reports.
- Analyzed primary emissions and particulate formation using MATLAB and Excel, contributing to a study that resulted in a 15% reduction in emissions.
- Prepared research papers for academic publications by using MS Word and EndNote for referencing.
Projects
Conducted a study on the environmental impact of pellet stoves and boilers, contributing to research aimed at reducing emissions from residential heating systems by 15% Assisted in identifying alternative, sustainable heating solutions, helping to reduce air pollution and enhance energy
Education
Environmental Technologies – Air Quality and Analysis | Relevant Coursework: Sustainability Management, Environmental Data Analysis, Air Quality Management, Environmental Policy, Climate Change Mitigation
- Double Diploma Program: Environmental Management – Air Quality
- Relevant Coursework: Sustainability Management, Environmental Data Analysis, Air Quality Management, Environmental Policy, Climate Change Mitigation
- Relevant Coursework: Sustainability Management, Environmental Data Analysis, Air Quality Management, Environmental
Biochemistry
General Science (SG)
Lebanese Official Baccalaureate - General Science (SG)
Certifications
Languages
English · Fluent
French · Fluent
Arabic · Native